Relatives is a collaborative project with Olivia Chasteney to create a brand identity for my four physical projects constructed in school. This project explores how branding and packaging can enhance the objects and create lasting relationships with the user.
Logo + identity design, packaging design, copywriting:
Product design, fabrication, photography + final renders:
Olivia Chasteney
Drake Zahara
Hiro Stool
Ana Vase
Yaki Utensils
Koji Dust Pan
The idea of family influenced the brand concept. These objects are a family of their own and become a part of the family when purchased. The names of the objects are in Japanese which relates them to my Japanese American background.
